SuperpositionAnswers
AI training for your team: the options and what they cost in the UK
Your options, and what they cost
When you choose AI training for your team, the options run from free online tutorials to a trainer working with your people in your office. Each one does a different job, so the prices are not really comparable until you know what you are getting.
| Type of training | What it is | Example UK prices |
|---|---|---|
| Free online courses | The government's AI Skills Boost foundations courses, open to adults in the UK. | Per person: free |
| University online programmes | A place you mostly study in your own time, not a live class every week. Oxford Saïd records the modules. It also offers one or two live sessions, and those do not count towards the grade. LSE releases each module weekly for you to complete at your own pace. | Per person: Oxford Saïd Artificial Intelligence Programme, £2,450 for six weeks. LSE, The AI-Ready Organisation, £2,420 for six weeks. |
| Private virtual training for your team | A trainer runs live sessions online for your team only. | Per group: ask for the group fee and how many people it covers. |
| In-person training at your office | A trainer in the room, working on your team's tasks with them. | Per group: ask for the group fee, how many people it covers, and whether travel and VAT are included. |
The prices in this table were read on the providers' own pages on 4 November 2026. They change often. The university fees are for one person's place. They are not a private team day rate.
The free options are worth knowing about. The government’s AI Skills Boost programme offers free AI foundations courses to every adult in the UK. They are a good way to learn the basics. What they cannot do is show your team how to use AI on your own products, customers and processes. Government research published in January 2026, based on a 2024 survey, found that 21% of UK workers felt confident using AI at work.
Laura Rosenberger, who runs Superposition, puts it this way: “Most teams I work with have already started learning from free online resources. The gap is rarely the features of tools like ChatGPT or Claude. It is knowing the use cases and how to apply them to your own work in a way that is reliable and genuinely adds value. That is why training from people who understand your roles and your business matters.”
What changes the price
Four things make most of the difference.
How many people. A course place is priced per person, so the cost rises with every name you add. Private training is usually one fee for a group, so the cost per head falls as the group grows, up to the point where the room is too big for everyone to get hands-on help.
How many groups. Most hands-on sessions work best with around 10 to 15 people. A team of 40 might be trained in three or four groups, for example by department, so that each group works on its own tasks. More groups means more sessions and more trainer time.
How hands-on it is. A talk or demo for a large audience costs less per person than a session where everyone works on their own tasks with the trainer beside them. The most useful sessions are built around your team’s real work, which takes preparation beforehand: talking to staff, looking at the tools you use and planning exercises on your own documents.
One day or several sessions. A single day is one visit. A programme spreads the training over several weeks, with time to practise in between and follow-ups to deal with what came up. It costs more because there is more contact time, and it is usually where the lasting change happens.
Two costs sit outside most quotes. Travel and VAT may be extra, so ask. And your team’s time is the biggest cost of all: a full day for ten people is ten days away from the work, which is a good reason to make sure the day is built around tasks they will go back to.
Why a training programme works better than a one-off day
A one-off day can get a team excited about AI. The trouble is what happens next. People go back to a full inbox, try something once, get a poor answer and quietly stop.
A training programme of several sessions gets past that.
- Practice between sessions. People try what they learned on real work, then bring back what worked and what did not.
- The right questions come later. The most useful questions only come up after someone has tried AI on their own task. A follow-up session is there to answer them.
- Habits have time to form. Using AI a few times a week for a month does more than one long day of examples.
- Each group works on its own tasks. Marketing, operations and customer service can each work on the jobs they actually do, rather than a general example.
- You can see whether it is being used. Follow-ups show where people are using AI, where they are stuck, and what to fix.
What Superposition’s team training includes
Superposition’s team training is a programme, not a single session. It starts with interviews with your staff, then a whole-company session, then workshops built around your team’s real work, then follow-ups so people keep using what they learned.
In-person AI training in London explains how the sessions run.
How Superposition does this
Superposition runs AI training, workshops and hands-on support for UK consumer brands in food and drink, CPG, FMCG, DTC and e-commerce, typically £10m to £100m in revenue.
It is led by Laura Rosenberger, former COO of Naked Wines and co-founder of the drinks brand Laylo. London-based, other UK locations on request.
Frequently asked questions
Should we budget per person or for the whole session?
Check which one the quote uses. Courses with people from other companies are priced per place. Private training for your team is usually one price for the group, often with a limit on how many people can take part. Compare the number of sessions, the preparation and any follow-up. Ask whether travel, VAT and AI tool licences are included.
Does in-person training cost more than online training?
It often does, partly because of travel and partly because the trainer can do more in the room. Online training suits short sessions and teams spread across sites. In person, a trainer can see who is stuck, sit with them and help them get a useful result on their own task, which is harder over a video call. Superposition's training is in person at your office. London-based, other UK locations on request.
How do we get a price from Superposition?
Book a free 30-minute call. Team training typically costs £5,000 to £15,000 + VAT, depending on team size. We agree the scope and price on that call, before you commit. You do not need a brief, a list of use cases or a signed-off budget to have the first conversation.
Is free AI training good enough for our team?
It is a good start. The government's AI Skills Boost programme offers free AI foundations courses to every adult in the UK, and the main AI tool makers run free courses too. They teach the basics well. They do not show your team how to use AI on your own products, customers and processes, and nobody checks that people keep using it. In our experience the harder part is not learning what the tools can do. It is knowing which of your tasks to use them on, and how to get results you can rely on. Many teams use a free course as a first step and then bring in a trainer for the part that is specific to them.
How many people can you train at once?
Hands-on workshops work best with 10 to 15 people, so larger teams are split into groups, often by department. The whole-company session at the start of the programme can include everyone.
Where should your team focus on AI in 2027?
Score your business across seven areas with the free Superposition7 scorecard and see where you are strong, where the gaps are and what good looks like.