Laura Rosenberger, founder of Superposition

My background

I was COO of Naked Wines UK and co-founded Laylo ↗. In both businesses I focused on strategy, finance and operations, particularly on building the teams and processes to deliver the company’s goals.

That’s why I got so excited the first time I used AI. I could see how it was going to change the way we build and grow businesses. After a decade working in consumer brands, I know how these businesses work, and I’ve found that using AI successfully in them often depends more on understanding the underlying business than on being a deep technical AI expert.

Since going all in on AI in July 2024, including a year at an AI implementation consultancy learning from technical experts, I’ve focused on helping consumer brands and non-technical teams apply AI where it has a real impact.

Why I’m doing this

Consumer brands are often cash constrained, and everyone is trying to do a lot with very little. AI is a real chance for smaller businesses to punch above their weight if they move quickly, because you can do so much more with less. The challenge is applying an operational and strategic lens to find the right places to use AI, so it has an outsized impact.

Most teams I meet have already started learning from free online resources. Where they get stuck is turning that into tangible impact on the business. The hard part is building AI solutions the right way, and that takes knowledge of the business as well as the tools.

When I looked, there was a gap in help built specifically for consumer brands. So I went all in on working out the best way to do this, and on helping companies do it.

How I can help your team

• Training for your team. Hands-on sessions at your office, for your whole company, selected teams or part of a team. People use AI on the tasks already on their to-do list, with the tools they already have. People leave with a new way of working: a more ambitious view of what’s possible, a real understanding of what the tools can do, and frameworks for applying them to their own role so they get more done, and better. They practise between sessions, with help to work through application problems within the agreed programme scope.
• Strategy days and workshops for leaders. A half or full day on site with your leadership team, working out how to approach AI in your business and what to do next.
• Support after that. Optional and agreed separately: workflow coaching, leadership advice, a deep-dive on one opportunity or introductions to specialist partners.

The training includes an opportunity map for your leaders: where AI could help across the business, what each opportunity needs and the steps to take next.

Writing

I write The Final Mile ↗ on Substack, about getting AI to work inside real organisations. On laurarosenberger.com ↗ I share Field Notes: short, practical use cases and observations.

Get in touch

If you’re a UK consumer brand thinking about AI for 2027, book a free 30-minute call ↗, email hello@wearesuperposition.co.uk or find me on LinkedIn ↗. If you’d like to take stock first, try the free Superposition7 scorecard →.