Where should your team focus on AI in 2027?
Score your business across seven areas and see where you’re strong, where the gaps are, and what good looks like. Works whether you haven’t started yet or you’re well under way.
For founders and senior leaders at UK consumer brands.
Does this sound familiar?
AI is in the plan for 2027. A few people on your team use it every day, others haven’t started, and nobody’s quite sure what’s really happening or whether it’s paying off.
Most teams don’t have a tools problem. They have an ownership, rules and habits problem, and it’s hard to see from the inside.
The seven areas it scores
Fluency: is AI part of real work, or just a few enthusiasts?
Ownership: does anyone own it, with time to do it?
Rules: is it clear what data can and can’t go in?
Workflow design: is AI aimed at the work that matters most?
Adoption: do good ideas spread, or stay with one person?
Results: can you tell whether it’s paying off?
Data and context: does AI know your brand, products and customers?
What you’ll get
- Your score in each area on one chart, so you can see at a glance where you’re strong and where it’s patchy
- An honest read on what each score usually looks like in a team, and what it’s likely costing you
- What good looks like in each area for 2027
- A PDF report to share with your team, and to see whether they’d score you the same
How it works
21 questions about what your team does today, not what it plans to do. It takes about 5 minutes, it’s free, and you won’t need any confidential data. Your results appear straight away and the PDF arrives by email. Laura reads every result personally.

Who’s behind it
Laura Rosenberger
Laura Rosenberger is the founder of Superposition. She helps UK consumer brands run more effectively by building AI capability through training, workshops and hands-on support. She was COO of Naked Wines and co-founded Laylo.
In 2026 we worked with
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