AI training for DTC and e-commerce brands

Where does AI help a DTC brand?

First we get people into a more ambitious mindset. We combine teaching practical AI skills with frameworks for applying them to your day-to-day work.

Two things tend to come out of that.

People start applying AI to work they already do every week, such as product descriptions and customer replies.

They also start looking at the bigger picture: where AI could have a material effect on the business, by looking at bottlenecks and leverage points.

What should the training actually teach?

Tools change quickly. What lasts is a way of working on the tasks you already have:

• A more ambitious mindset: seeing where AI could do more in product copy, customer replies and the weekly trading report.
• What the tools can do: a clear sense of what they can draft, and where a person still has to decide.
• Frameworks for your own role: a way to apply AI to supplier updates, listings and the work already on the list.
• A new way of working: using that approach between sessions, not only on the day.

It should use the tools your team already has. Shopify, for example, has AI tools such as Sidekick built into the store admin, and stores can connect assistants such as ChatGPT, Claude or Microsoft Copilot.

What will my team leave with?

People leave thinking bigger about what’s possible, knowing what the tools can really do, and with a way of working out where AI makes them better at their own job.

How do you make the training stick?

We take a baseline measurement before people start. We then run a series of sessions over several weeks. That gives accountability and time to practise between sessions. It also means we never go more than a week or two without meeting, so we can help when someone has hit a block.

How Superposition does this

Superposition runs practical, in-person AI training for UK consumer brands, including DTC and e-commerce, food and drink, CPG and FMCG businesses typically doing £10m to £100m in revenue.

Superposition was founded by Laura Rosenberger, former COO of Naked Wines UK, a DTC wine business with over £100m in revenue, and co-founder of the wine brand Laylo. She has run operations at a large DTC business and built a brand from scratch.

1. We get to know your business. We talk to your leaders and the people taking part about their work, tools and blockers.
2. We run the sessions at your office. People use AI on their own work, with time to practise in between.
3. We map the bigger opportunities. Your leaders get a map of where AI could help across the business, what each opportunity needs and the steps to take next.

We start with the work your team needs to get done.