You know AI could transform your business.
You just can't see where yet.
We help consumer brands figure out where AI makes a real difference and help them make it happen.
Fractional or project based
Consulting
Team training and strategy setting
Workshops
For senior leaders
1:1 Coaching
New
Sound
familiar?
Sound
familiar?
Your team can access ChatGPT
But you're not seeing many benefits from it
You're being pitched AI tools
But you don't know what to trust or how to evaluate them
You need an 'AI strategy'
But nobody knows what that even means
Your experiments didn't work
An AI project didn't work and now the team is skeptical
Manual tasks still dominate
Your headcount is scaling with revenue
You're scared of missing out
You're worried about being left behind
AI transformation should be ops-led, not tech-led
Our approach
When AI projects fail, it's rarely because the technology isn't good enough.
It's because you've picked the wrong problem, the data isn't clean, or the team isn't on board.
Find the right problem
We understand your business — processes, data, team. The first job is figuring out where AI actually makes sense, not where it sounds exciting.
AI where it makes sense
Sometimes the answer is fixing your process first, or getting your team to actually use the ERP you already have. AI isn't the answer for everything.
Build with your team
Adoption fails when tools are imposed. We bring people along from day one — building excitement, not anxiety.
Build capability
We build your team's ability to evaluate and use AI independently — so you keep moving without us.
AI is inevitable. Which route are you going to take?
Figure it out yourself
You'll spend 6 months learning lessons we've already learned. Or worse — 6 months doing nothing while you try to figure out where to start.
Hire someone
But who? An AI engineer who doesn't understand your business? An ops person who doesn't know what's possible with AI? Trying to find someone who gets both is slow and expensive.
Work with us
We are former consumer brand operators and founders. We understand how your business actually works AND how AI can be used to help.
Led by Laura Rosenberger
Operational Expertise Meets AI for Consumer Brands.
I'm a former consumer brand founder (Laylo) and COO (Naked Wines). I've spent the last 18 months working in AI learning what actually works — and what doesn't.
I work alongside a panel of experts, spanning AI engineering, low/no code automations, governance, and training.
Ops deep dive
Map processes, find bottlenecks
Work closely with teams and bring them along on the journey
AI opportunities
Rank by impact, feasibility, cost
Build it, test it, launch it
Embed it in your organisation
Victor
AI Engineering
Diana
Governance and Security
Alisdair
Workflow automation
Frequently asked questions
What kind of businesses do you work with?
Consumer and challenger brands — food and beverage, CPG, FMCG, DTC and e-commerce — typically doing £10m to £100m in revenue. Whether you're on Shopify or running wholesale, if you're growing fast, operations are straining, and you know AI could help but aren't sure where to start.
How is this different from hiring an AI consultancy?
AI consultancies build whatever you ask for. The problem is most companies don't know what to ask for yet. We start with your operations (mapping processes, finding bottlenecks, talking to teams) then figure out where AI actually makes sense. Sometimes the answer isn't AI at all.
What does working with you actually look like?
It depends on where you are. Some clients need a focused sprint to diagnose where AI fits. Others want ongoing fractional support through a transformation. Some start with workshops to get the team up to speed. We work it out together as there's no fixed playbook.
How do I know if my business is ready for AI?
You don't need to be "ready." Most businesses that wait until everything's perfect never start. If you've got operational pain points and a team that's open to change, that's enough. We help you figure out where to begin.
What's the first step to implementing AI in a consumer brand?
Understand your operations first, not the technology. Map where time and money actually go — which processes are manual, where data is fragmented, where the team is stretched. The right AI opportunities come from understanding the business, not from browsing tools.
Let's figure out how AI fits.
Best suited for consumer brands doing £10–100m revenue, experiencing operational strain from growth, and serious about using AI positively in their business.